Review: Style Story

Are you a fan of Asian beauty products? Then you might have heard of Style Story, a Brisbane-based online boutique specialising in Korean beauty brands.

The company has employees based in both Australia and Seoul, South Korea to deliver the latest K-Beauty products. It’s also an authorised distributor of well-known names such as Missha, Benton, COSRX, Holika Holika, Etude House and Tosowoong. With features on various Australian publications and active presence on social media, Style Story sure looks trustworthy. But how does the ordering experience compare?

Let’s just get it straight – Style Story does not offer the most competitive prices. You can find the same products for cheaper on other websites that deliver to Australia. For example, COSRX Acne Pimple Master Patch is sold at $7.95, while iHerb offers the same thing at $4.43 and YESSTYLE at $4.81 at the time of writing. This might partly be due to the Australian tax, which has (rightly) been blamed for the high prices of imported beauty products.

However, the fact that Style Story is based in-country also an advantage – your coverage based on the Australian Consumer Law could hold more weight compared with the offshore websites. They also have faster (not cheaper) shipping, allowing you to enjoy your hauls sooner.

Style Story has a pretty limited focus on skincare – this means you won’t find any hair products, hand creams or nail polishes. It does, however, offer a great variety of brands, more than the aforementioned competitors. It also provides the option to buy sample sizes for certain products, allowing you to try them before committing to getting the full size. Oh, and another plus: the store always gives away free product samples with every purchase. I got Thank You Farmer Deep Cream and COSRX Whitehead Power Liquid with my first order, which I truly appreciated.

Style Story also offers the payment option of bank transfer, if you feel iffy about putting your credit card details online. Otherwise, you can pay through Paypal for the buyer protection.

All in all, is Style Story the best destination for K-Beauty products? If you would like to support or prefer dealing with an Australian business, yes. If you already know what products you need and want the best prices, maybe other online boutiques will suit your needs better.


  • Australian-based
  • Wide variety of brands
  • Free samples with purchase
  • Good customer service


  • More expensive prices
  • Limited range of products

Rating: 3.5/5 Stars


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