The Swedish label is one of the world’s biggest and most popular fast fashion brands. It opened its first outlet in Australia in 2014, and has spread across the country since. While its competitors, such as Topshop and Cotton On, have opened online store, H&M is still staying on the brick-and-mortar path – but worry not, you can still check out the full catalogue on its website. Although it focuses on casual wear, H&M also sells everything fashion-related and more: party dresses, suits and blazers, swimwear, bags and shoes, and even home goods such as cushions, blankets and towels.
So, in terms of affordable clothing, is H&M worth it? In short, yes. H&M offers a wide range of stylish apparels at a competitive price. From activewear to pyjamas, skirts to jeans, long-sleeve tops to cardigans, you will definitely find something you want to wear here. Some of the stuff, such as jackets and dresses, are more on the expensive side ($75 and above) – but indeed, they’re generally more fashionable than the ones you find at Big W or Target.
Quality-wise, it’s what you can expect from a fast fashion brand – the clothings are generally fine and can withstand at least a year of wear and tear, but if you don’t apply sufficient care they might not last as long. Also, as it is with other affordable brands, the shoes are very cheap but flimsy and low quality – so curb your expectations.
All in all, H&M is a great all-encompassing affordable shopping destination. But if you want a more enduring or ethical purchase, it is probably wise to look elsewhere.
- Affordable prices
- Great variety
- Stylish clothes
- No online ordering option yet
- Some apparels are on the expensive side
- As with other fast fashion brands, might have quality issues
Rating: 4/5 Stars